July 8, 2025 - Adobe predicts a 3,200% year-on-year increase in AI-generated traffic to US retailers during Amazon’s Prime Day sales event. This surge reflects growing consumer reliance on generative AI tools for deal discovery and price comparisons.
Generative AI chat services are enabling users to automate product research, compare prices across platforms, and identify hidden discounts. Adobe’s analysis reveals that AI-driven queries now account for a significant portion of retail traffic, particularly during peak shopping periods. Pymnts notes this trend is reshaping retail marketing strategies.
This development highlights AI’s transformative role in e-commerce, from customer acquisition to supply chain optimisation. Retailers are increasingly investing in AI infrastructure to personalise shopping experiences and compete with automated consumer tools.
Our view: While AI presents opportunities for retail innovation, businesses must balance automation with human-centric approaches to maintain customer trust. Ethical AI deployment remains crucial in this rapidly evolving market.
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